Top posting times will typically be on weekends. If this isn’t your audience, or your business messaging doesn’t translate well into strong visual content, Pinterest may not be the best choice. The majority of Pinterest users are women, and content is often DIY oriented. Pinterest - Visuals are key on Pinterest.Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results. Sharing articles that are actually helpful and not just promotional matters here, but it’s still important to include images and videos in your content. LinkedIn - Use LinkedIn to share industry news and build professional relationships.It’s generally recommended to post on Facebook once per day, a few days per week. Facebook is great for reaching a wide audience, but the focus tends to be more community oriented and less about business insights. Use images and videos to capture attention and give personality to your online presence. Facebook - Keep your Facebook posts brief and entertaining to encourage sharing and audience engagement.Aim for several tweets per day, and afternoon work breaks or early evening commute times may reach more Twitter users. But you’re not limited to text - try tweeting images to grab attention, and encourage retweets. Since Twitter limits posts to 140 characters, it’s perfect for cycling (and recycling) brief news updates throughout the day. Twitter - Use Twitter for offering business tips and establishing yourself as an expert.Here are some tips for planning content on specific social media networks: You can also use your calendar to archive your most successful content, and then reuse it later if it’s evergreen. While having a calendar will provide structure and deadlines, you also want to post spontaneously when it’s warranted, such as a relevant, breaking news story or commentary on a retweet. Tracking audience engagement will give you an idea of the best days and times to post for your particular audience. Planning ahead will help organize your promotional schedule across multiple networks. This may include your goals for various channels, how often you will be posting and at what times, the type of content to be shared, messaging, and metrics. Translate your strategy into a scheduled plan using an editorial calendar. Managing Work Collections of actionable tips, guides, and templates to help improve the way you work.Solution Center Move faster with templates, integrations, and more.Events Explore upcoming events and webinars.Content Center Get actionable news, articles, reports, and release notes.Partners Find a partner or join our award-winning program.Professional Services Get expert help to deliver end-to-end business solutions. Technical Support Get expert coaching, deep technical support and guidance.Help Center Get answers to common questions or open up a support case.Smartsheet University Access eLearning, Instructor-led training, and certification.Community Find answers, learn best practices, or ask a question.Learning Center Find tutorials, help articles & webinars. A quarterly roundup of the innovations that’ll make your work life easier. What’s up next A sneak peek at upcoming enhancements.Digital asset management Manage and distribute assets, and see how they perform.Resource management Find the best project team and forecast resourcing needs.Intelligent workflows Automate business processes across systems.Governance & administration Configure and manage global controls and settings.Streamlined business apps Build easy-to-navigate business apps in minutes.Integrations Work smarter and more efficiently by sharing information across platforms.
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